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Legal · Your privacy

Privacy Policy

Last updated: July 2026

This Privacy Policy explains how LF Flat Roofing (“we”, “us”, “our”) collects, uses and protects the personal information you provide when you contact us, request a quote, or use our website. We are committed to protecting your privacy and handling your data in line with the UK GDPR and the Data Protection Act 2018.

1. Who we are

LF Flat Roofing is a flat roofing contractor based in Shoreham-by-Sea, West Sussex, serving customers across Sussex. For the purposes of data protection law, we are the “data controller” responsible for your personal information.

2. The information we collect

We may collect and process the following types of personal information:

Information you give us

  • Your name;
  • Your phone number;
  • Your postcode and/or property address;
  • Your email address (where provided);
  • Any details you include about your roof, project or enquiry;
  • Any other information you choose to share when you call, email, or complete a form on our website.

Information we collect automatically

  • Your IP address, browser type and device information;
  • Pages you visit on our site and how you interact with them;
  • How you arrived at our site (for example, from a Google advertisement or search result);
  • Cookie and similar tracking data (see section 5).

Telephone enquiries

We use tracked telephone numbers to understand which of our marketing campaigns are working. When you call, we may record the number you called from, the date and time, and the duration of the call. [State clearly here whether calls are recorded — if they are, you must say so and explain why before or at the start of the call.]

3. How we use your information

We use your personal information to:

  • Respond to your enquiry and arrange a free survey;
  • Prepare and provide you with a written quote;
  • Carry out the roofing work you ask us to do and manage that relationship;
  • Contact you about your project, appointment or aftercare;
  • Keep records required for accounting, tax and warranty/guarantee purposes;
  • Measure and improve the performance of our website and advertising;
  • Protect our business and prevent fraud or misuse of our site.

4. Our lawful bases for processing

Under the UK GDPR we must have a lawful basis to process your personal information. We rely on the following:

  • Contract / steps prior to a contract: to respond to your quote request and carry out any work you engage us for.
  • Legitimate interests: to run and promote our business, respond to enquiries, keep our site secure, and measure our advertising — provided your rights do not override those interests.
  • Consent: for non-essential cookies, analytics and advertising technologies, and any optional marketing. You can withdraw consent at any time.
  • Legal obligation: where we must keep records to comply with the law (for example, tax and accounting requirements).

5. Cookies and tracking technologies

Our website uses cookies and similar technologies to make the site work, to understand how it is used, and to measure our advertising. These may include analytics cookies (for example, Google Analytics) and advertising/ conversion-tracking cookies (for example, Google Ads).

Non-essential cookies are only set with your consent. You can accept or reject them via our cookie banner and change your choice at any time through your browser settings. [If you have a separate Cookie Policy page, link to it here.]

6. Who we share your information with

We do not sell your personal information. We only share it with trusted third parties who help us run our business, and only as far as necessary. These may include:

  • Our website hosting and IT providers;
  • Providers that handle our website enquiry forms and/or customer records;
  • Analytics and advertising providers (for example, Google);
  • Our call-tracking provider;
  • Any subcontractors or tradespeople directly involved in carrying out your work;
  • Our professional advisers (for example, accountants) where necessary;
  • Regulators, law enforcement or other authorities where we are legally required to do so.

[List your specific processors here once confirmed — naming them is good practice and improves transparency.]

7. International transfers

Some of our providers (such as Google) may process data outside the UK. Where personal information is transferred internationally, we take steps to ensure it is protected by appropriate safeguards, such as the UK International Data Transfer Agreement or equivalent approved mechanisms.

8. How long we keep your information

We keep your personal information only for as long as necessary for the purposes set out above, including to meet any legal, accounting, warranty or reporting requirements.

  • Enquiries that don’t proceed: [e.g. up to 12–24 months];
  • Customers & completed work: [e.g. 6 years, plus the guarantee period];
  • Accounting records: [e.g. 6 years, per HMRC requirements].

[Confirm and adjust these retention periods to reflect your actual practice.]

9. How we protect your information

We use appropriate technical and organisational measures to keep your personal information secure and to prevent unauthorised access, loss or misuse. While no method of transmission over the internet is completely secure, we take reasonable steps to protect the data we hold.

10. Your rights

Under the UK GDPR you have the right to:

  • Be informed about how your data is used;
  • Request access to the personal information we hold about you;
  • Ask us to correct inaccurate or incomplete information;
  • Ask us to delete your information in certain circumstances;
  • Ask us to restrict or object to how we use your information;
  • Request that we transfer your information (data portability);
  • Withdraw your consent at any time, where we rely on consent.

To exercise any of these rights, please contact us at info@lfflatroofing.co.uk. We will respond within one month.

11. How to complain

If you have a concern about how we handle your personal information, please contact us first so we can try to resolve it. You also have the right to complain to the Information Commissioner’s Office (ICO):

12. Links to other websites

Our website may contain links to third-party sites. This Privacy Policy applies only to our website, and we are not responsible for the privacy practices of other sites. Please review their policies separately.

13. Children’s privacy

Our services and website are intended for adults and are not directed at children. We do not knowingly collect personal information from children.

14. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “last updated” date above.

15. Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

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